Linkedin Video Stats and Trends in 2024
Would you believe it if someone told you that LinkedIn video marketing fetches 20x more shares and 5x higher engagement as compared to other forms of content?
Well, video marketing has taken the world by storm in recent years, and this truth weighs heavier for LinkedIn. 91% of businesses leverage LinkedIn video as a primary tool in their arsenal, resulting in significantly increased ROI and engagement.
This massive influx of video engagement started in 2016, with businesses experiencing up to 25% growth post a successful video marketing campaign. Furthermore, 82.5% of all internet traffic is video. These LinkedIn video stats are testament to how far a well-crafted LinkedIn video marketing strategy can go for your business.
Moreover, 68% of marketers who haven’t hopped onto the video marketing bandwagon intend to do so by 2024. This is necessary, because another recent survey concluded that 89% of participants expect to see more video content from their favorite brands.
Let’s delve a little deeper into some of these LinkedIn video trends and stats to get a better idea of how your business will benefit. Read on!
Key Takeaways
Linkedin video marketing is able to hold the consumers attention for 3x longer than any other form of media. In fact, the same study also suggests that 54% senior executives constantly share LinkedIn video content to their colleagues weekly.
It now lies beyond doubt that LinkedIn video marketing has solidified its presence in the digital marketing landscape, and will keep doing so in the coming future. In fact, 90% of marketers also claim that video marketing has helped increase brand awareness.
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So, if you are a marketer that hasn’t indulged in video marketing, now is the time to do so. A solid video marketing pipeline in place can bring in tremendous growth across brand awareness, leads, and sales.
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In fact, here is a list of LinkedIn video stats that might just make the case for you:
- 87% marketers say it helped them tremendously in lead generation
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- 82% say that it increases consumer dwell time (time spent on website)
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- 86% claim that they have seen a significant uptick in their website traffic
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- 66% say that they have observed a significant reduction in support queries
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LinkedIn Video Stats and Trends in 2024
With over 70% B2B buyers relying on videos before making purchases, staying on top of the latest LinkedIn video trends is vital. Furthermore, marketers with a LinkedIn video marketing strategy in place can grow their businesses 49% faster than the ones who don’t.
It is now abundantly clear that a huge percentage of marketers have already adopted video marketing. So, what would make your videos stand out? Well, here are a few key LinkedIn video trends you should implement now!
1. Live streaming
Live streaming is the most direct way to engulf your audience with real-time engagement. This will boost your engagement rates significantly, since 82% of users would rather watch a live video, than read through social media posts.
In fact, live stream videos can amass 24x higher comments, along with 7x more reactions in comparison to normal videos.
Benefits:
- Real-time interaction with audience
- Instant incorporation of viewer feedback
- Higher participation
- Build anticipation
2. Short form video content
Short video content under 60 seconds has taken the video marketing world by storm. This is directly proportional to the constantly decreasing attention span of consumers. In fact, short-form videos garner double the attention as compared to considerably longer videos.
Furthermore, another study also states that videos shorter than 60 seconds increase engagement by almost 50%, whereas long videos have an engagement rate of only 17%.
Benefits:
- Capture attention easily
- Much more consumable
- Higher engagement rates
- Easier to share quick tips
3. Personalized video content
Studying your audience and tailoring the video experience to draw higher engagement is a trusted way to make your videos stand out. With the help of automation tools, along with data-driven insights, you can tailor your videos to cater to the needs of your niche audience.
Benefits:
- Increases resonance and relevance
- Higher engagement
4. Select targeted video ad formats
There are two ways you can go about running your LinkedIn video marketing strategy. They are as follows:
Branded video ads
These are essentially short commercials or promo videos uploaded with the intention of engaging, entertaining, or educating your audience. These ads are bought on a cost-per-view (CPV) basis.
PPC (Pay-Per-Click) video ads
These videos essentially link back to a lead generation focused page or E-commerce page. It is meant to draw a user’s attention quickly, and are generally purchased on the basis of cost-per-click (CPC).
Moreover, here are some practices and pointers you must keep in mind while crafting your personalized LinkedIn video marketing strategy:
- Always tell a story
- Keep content short and engaging
- Understand your audience well
- Include a clear CTA
- Don’t forget to optimize for mobile
- Make sure you add captions
Final Thoughts
LinkedIn video marketing has been soaring for a while now, and it will only go higher from here on. A user generally retains 95% of information delivered via video, as compared to the 10% retained from text.
Therefore, use of video marketing for LinkedIn has become crucial to your brand awareness and perception. These videos can further be used offline, for convenience in training and learning, sharing and collaboration, and so on.
Should you wish to download video content from LinkedIn, the LinkedIn video downloader is a trusted tool that requires zero technical skill. Simply paste your link in the the search box, and download the video offline. On top of that, the downloader also offers access to additional tools like a LinkedIn image downloader, paired with a LinkedIn character counter.
In conclusion, staying on top of LinkedIn video trends will help keep your brand presence fresh, and bring in measurable ROI and performance boost.
