How to Market Yourself on LinkedIn?

LinkedIn has now completely cemented itself as the greatest professional networking platform in the globe, with over 300 million monthly active users. The perfect breeding ground for organic connections, LinkedIn sports over 443 Billion feed updates annually. 

(Source)

But with its sheer user numbers, also comes the risk of getting lost in a sea of users. So how do you stand out? How do you set your personal brand apart from the endless ocean of users? 

Well, the key to this puzzle lies within understanding the ins & outs of LinkedIn marketing. There are numerous considerations in crafting your perfect LinkedIn marketing strategy, and this article will pave a clear path through all the confusion. 

How do you make your LinkedIn marketing strategy stand out in the colossal 9 billion weekly impressions pool? Well, read on to find out!

Why LinkedIn Marketing is Crucial!

Before we step into perfecting your LinkedIn marketing strategy, we must first understand why it is important. Social media strategy is generally synonymous with the big three: Instagram, Twitter, & Facebook. 

However, with LinkedIn having put a firm foot in the professional networking space, it would be foolish to let it take a backseat. In fact, a certain survey states that brands that actively advertise and engage via LinkedIn seem 92% more professional, 59% higher in overall quality, & 74% more intelligent. 

With 96% B2B marketers claiming that LinkedIn is the superior platform for lead generation, it is the way to go in 2025. It grows your network by driving organic traffic to your page & identifying quality leads. Additionally, if you want to hire top talent through an organic marketing reach, LinkedIn is the perfect place to do so!

But how do we use this boundlessly powerful marketing tool to garner the right attention, and hit all your campaign targets? Well, here are a few trusted tips & tracks that are a must have in your LinkedIn marketing arsenal:

LinkedIn Marketing Success Framework: A Comprehensive Guide

1. Prioritize Value Addition

To push out self-promotional content right, you must first understand what purpose it serves. There is a fine line between self-promotion & bragging, and you must tread this line to offer value to your viewers. 

How would they benefit from hearing about you? Well, if that piece of information offers a solution to one of their individual pain points, or interests them in any way, then they have a reason to engage with your content. 

Additionally here are a couple of other ways you can educate your audience:

• Whitepapers, case studies, etc.
• Industry news 
• Your opinions on shifts in the industry, and so on. 

Always prioritize value addition in your content, irrespective of what purpose it might serve. If ads are done the right way, you could see an increment in the buyer’s purchase intent by up to 33%. 

2. Stay on Top of the Industry Language

Positioning yourself well inside your industry niche is crucial to building a successful brand on LinkedIn. This is crucial, since another study suggests that 89% B2B salesmen believe that LinkedIn is a necessity in closing business deals. 

Positioning yourself right on LinkedIn for your target audience can muster up attention that you once thought was impossible. 

A very vital part of accomplishing this is always staying on top of industry language & jargon. If you communicate with your target audience in their own tongue, you can drive a lot more value in your brand communications.

For instance, if your target audience is pilots, knowing prominent aviation terms like ‘Take off’, ‘Runway’, etc. would certainly win you their attention.  

3. Never Forget Hashtags

Hashtags serve the simple purpose of adding emphasis to your post, but their impact is notable. These simple phrases go way beyond that, and open up new avenues for your post to explore. Hashtags are the gateway to tapping into new industries, audiences, & niches. 

However, it also has an equally negative impact when used incorrectly. 

4. Connect with the Right People

One of the worst practices one can adopt on LinkedIn is sending connections for the sake of it. This can have a detrimental impact on your LinkedIn marketing strategy, since you would essentially be serving content to people outside your target audience. 

While sending out connections, make sure that the recipient is a prospect, a potential conversion, or someone that would add value to your knowledge base. 

Going forward, purge your LinkedIn of irrelevant connections, and focus on building an audience that will reap value from your content. 

5. Keep Sharing Knowledge

Showcasing your expertise in your industry niche is very essential to building an airtight LinkedIn marketing strategy. 

Do this with a cocktail of images, videos, live videos, podcasts, & long form content, and make sure the content that you pass on focuses on an active pain point posed by your target audience.

6. Keep Changing Your Post Length & Diversify

Always have a dynamic approach towards your content strategy. Following a set content length over the duration of your LinkedIn marketing strategy can lose you more than a few conversion opportunities. 

So don’t monologue too much, or dont keep your posts too short. Keep playing around with content length, add visuals, and other elements that might add value in your post for your target audience. 

In Conclusion

If you wish to grow your brand in a boundless sea of competitors, an airtight LinkedIn marketing strategy is a must. 

With marketing customers having seen a staggering 20-30% ROI Improvement YoY, LinkedIn marketing is the perfect way to draw your target audience to your brand, much like a moth to a flame. Additionally, LinkedIn has grown from an already colossal 644 million users in 2019, to 1.15 billion in 2025. 

Therefore, make use of this ever-powerful marketing tool in your arsenal, and nail the strategy to start seeing a steady ROI & organic traffic uptick!

In case you want to download LinkedIn videos for reference, you use the LinkedIn video downloader. The platform also comes with other essential tools such as the LinkedIn Image Downloader, and the LinkedIn Character Counter!