How to Find What’s Trending on LinkedIn?

The key to cracking seamless marketing growth across any engagement platform essentially boils down to relevance. Let’s talk about LinkedIn content as a use case. Is your content topic trending on LinkedIn? Is it feeding into the user’s curiosity and bringing them in by large numbers?

With over 1 Billion total users, and 135 million daily users, LinkedIn is truly the key to boost brand growth and engagement. With 70% marketers vouching for the fact that LinkedIn marketing has had a positive impact on their ROI, being on top of what’s trending on LinkedIn makes sure you stay ahead of the curve. 

But how do you stay on top of LinkedIn trending topics? Well, read on to find out!

Why Stay on Top of Trending Topics on LinkedIn?

This shouldn’t come as a surprise that staying on top of trending topics on LinkedIn will give way to higher ROI & engagement. On top of that, if you figure out what type of content works best for your target audience ( video, long form, etc.), you will bring in better engagement numbers than expected. 

In fact, video posts accrue greater than 500% higher engagement compared to text posts, making it an extremely powerful marketing tool, if used properly. Furthermore, with LinkedIn being available in more than 36 languages, the global accessibility of the platform is unprecedented. 

Should you engage your audience with marketing collateral that actually makes them think, relate, and resonate with your message, you can start stacking your conversions on top of one another. 

All of this essentially boils down to one thing. With LinkedIn bringing in twice the conversion rates as any other social networking platform, you must use the platform to its optimum capacity, and grow your reach as much as possible!

How to look for the top trends on LinkedIn?

With the LinkedIn engagement rate increasing by a whopping 44% YoY, here is how you stay on top of LinkedIn trends, and access that information in time for maximum engagement:  

1. LinkedIn News

Head to the ‘Top News & Trends’ section on your ‘Home’ feed or ‘My Network’ tab. This section outlines the top trending news, developments & most talked about topics in your industry. Pay close attention to the posts with the highest engagement rates.

2. Hashtag Hunt

Use the hashtag to its fullest potential. With over 82% of marketers advertising on LinkedIn, use hashtags to keep an eye out for what is trending in your industry. 

3. Targeted Search

If you are confused as to where to begin your trend search, simply head to the search bar and input  a relevant keyword. Keep an eye out for relevant tags, and check out the ones that have a large follower count. 

With LinkedIn Ads having a reach over 14% of the global population, you might stumble upon global trends that might benefit your trend study immensely.

4. Google Trends

Google trends is a free tool that allows you to analyse region specific google search traffic. You can search specific topics based on keywords, and use geographical filters to segregate the date even further. 

Data visualization is also made easy, with the ability to view and compare relevant metrics side by side. 

5. Keep an Eye on LinkedIn Ads 

LinkedIn Ads can be your key to get a quick understanding of what is trending in your industry. Sponsored ads are essentially companies hopping on trends and actively pushing content that is relevant in the current industry climate to boost engagement. 

In fact, 96% B2B marketers leverage LinkedIn to share B2B content. Hence, keeping an eye out for trending LinkedIn topics via LinkedIn Ads could accelerate your trend study.

6. Use LinkedIn Analytics

To narrow in on trending topics on LinkedIn, you have to accurately analyze your engagement metrics and understand what is already working for you. 

With 80% of B2B social media leads coming from LinkedIn, you have a vast pool of target audience, if fed the right content, can bring in conversions much faster!

7. Competitor Analysis

Always keep an eye on your competition, and study how they interact and operate their digital marketing touchpoints. Stay ahead of the curve, and make sure you are always informed with the latest and most accurate industry information, and leverage it for marketing success!

How to leverage all your LinkedIn Trends Knowledge?

Now that you know the importance of staying on top of LinkedIn trends, and how to leverage them, let’s move on to the third and most essential pillar of this article. How to make use of all your trend knowledge to bring in the best possible marketing result?

With over 84% marketers having claimed that LinkedIn offers the best value to their marketing strategy, here are a few ways you can leverage your research:

1. Always Create Content on LinkedIn Trending Topics!

Now that you have collated everything that your target audience is consuming, the next step is to tailor your content strategy to output relevant content. Dive deep into LinkedIn trending topics, and figure out what piece of content is going to best service, inform, and engage your target audience. 

LinkedIn users spend an average of 7 minutes per visit to the platform, and engaging content will retain their attention in your page and set of offerings. 

2. Leverage Trend Knowledge for Keyword Research

Once you know what’s trending on LinkedIn, keep an eye out for keywords in the relevant niche. Using the right keywords, and riding the SEO wave right will push your content out in front of a wider, more relevant target audience, and grow your organic reach. 

3. Network

Always keep yourself engaged in talks about top industry trends and revelations with your LinkedIn network. 

Additionally, use this strategy vice versa as well; keep on top of trending topics to build connections with thought leaders in your niche. 

4. Conduct a Geographical Trend Study

Staying on top of global industry trends is great, but they won’t always be applicable in your locality/country. Look for LinkedIn trends that cater to the needs of localised content, and make sure that your local market isn’t saturated with this content. 

It is also great practice to interact with popular local accounts, and interact with them to get a better understanding of what people around you really need!

5. Content Timing 

Make sure you use tools like Google Trends to make sure your trend study has been time sensitive as well. Don’t hop on trends after they are stale. 

Make sure the information you put out on your brand page is always relevant to current industry trends for maximum audience engagement!

In Conclusion 

57% of LinkedIn traffic is generated via smartphones, and with smartphone usage accruing titanic numbers, LinkedIn is one of the best professional marketing channels. Therefore, staying on top of LinkedIn trends will help you bring in the most marketing engagement possible, paired with a good understanding of marketing tools to track growth! 

In case you want to download LinkedIn videos for reference, you use the LinkedIn video downloader. The platform also comes with other essential tools such as the LinkedIn Image Downloader, and the LinkedIn Character Counter!