Posting on LinkedIn is a pretty straight-forward process, but uploading is not all there is to posting. Logically, you need to post when your target audience is the most active on the platform.

With LinkedIn having an astounding 1 billion users, and 33x higher advertisement engagement as compared to other networking/social media platforms, it only makes sense to make the most of its capabilities.

To push your engagement upwards, you need to know what time and day you must post your content, so it reaches as many active users as possible. Posting at the wrong time is comparable to speaking into an empty room!

With LinkedIn accounting for almost 46% of social traffic from B2B organizations, it can prove to be the most powerful professional tool by a mile!

So, what is the best time to post LinkedIn content in 2025? How do you make the most out of your LinkedIn marketing strategy? Well, read on to find out!

When to Post on LinkedIn in 2025 – By Day of the Week

LinkedIn is by far the most popular networking tool for professionals, with over 65 million people browsing job opportunities on the platform in a week.

With 80% of social media B2B leads being generated on LinkedIn, the platform is capable of reaching a colossal amount of professionals.

So posting at the right time is going to bring in leads, and result in higher conversions. For instance, posting on Tuesdays and Wednesdays from 10:00 A.M. to 11:00 A.M. can bring in maximum engagement.

You should definitely avoid posting on weekends, since LinkedIn has the image of a work-related platform, and people generally tend to avoid work on the weekends.

But if you wish to post multiple times a week, here is a breakdown of the best times to post LinkedIn content based on the day of the week:

Monday: 10:00 A.M. – Start of work week
Tuesday: 10:00 A.M. – Best time to post throughout the week
Wednesday: 3:00 P.M. – Best time to post throughout the week
Thursday: 10:00 A.M. – Considerably high engagement as well
Friday: 11:00 A.M. – End of the work week, low engagement
Saturday: 12:00 P.M. – Start of weekend
Sunday: 12:00 P.M. – End of weekend

When to Post on LinkedIn in 2025 – By Industry

With over 61% of LinkedIn’s users engaging in organic content created by other users, posting at the right time is essential. Additionally, with only the IT & Services industry amounting to 27 million users, LinkedIn is perfect for targeting the right audience.

So, what are the best times to post on LinkedIn split by industry? Well, the following pointers will give you a fair idea of posting habits based on industry:

Construction, mining, and manufacturing

Monday: 2:00 P.M. to 4:00 P.M.
Tuesday: 10:00 A.M.
Thursday: Early mornings (before 6:00 A.M.)
Friday: 3:00 P.M.

(Source)

Dining, hospitality, and tourism

Wednesday: 12:00 P.M.

(Source)

Education

Wednesday: 9:00 A.M.
Friday: 11:00 A.M. to 1:00 P.M.

(Source)

Financial services

Monday: 5:00 P.M.
Wednesday: 1:00 P.M.
Thursday: 5:00 P.M. to 7:00 P.M.
Friday: 11:00 A.M. to 1:00 P.M.

(Source)

Government

Monday: 2:00 P.M. to 4:00 P.M.
Tuesday: 9:00 A.M. to 11:00 A.M.
Wednesday: 10:00 A.M.
Saturday: 11:00 A.M. to 1:00 P.M.

(Source)

Healthcare

Tuesday to Friday: 9:00 A.M. to 1:00 P.M.

(Source)

Nonprofit

Tuesday: 11:00 A.M. to 2:00 P.M.
Wednesday: Early mornings (before 6:00 A.M.)
Saturday: 11:00 A.M.

(Source)

Real estate, legal, and professional services

Thursday: 8:00 A.M. to 10:00 A.M.
Saturday: 10:00 A.M. to 1:00 P.M.

(Source)

Technology

Monday: 11:00 A.M.

(Source)

Why Do You Need to Pay Attention to the Time of Posting

LinkedIn has over 310 million monthly users, and this user-base is ever-expanding. With this growing user-base, posting trends are also constantly in a state of flux. Furthermore, with Millenials amounting for 38% of the platform’s user-base, it would bring in a lot more engagement if the posting is done at the right time.

Here are some factors that affect the fact that LinkedIn posting in now constantly changing:

Evolving Work Culture

The world has already been hit with a global pandemic, and since then, remote work culture has absolutely taken off! Even if people aren’t working remotely full-time, they follow a hybrid work culture.

Flexible schedules have now cemented their importance, and people can’t fit back into the same 9 to 5 schedule. A lot of this change also bleeds into user platform user habits, and need to be taken into consideration to come up with the perfect posting schedule.

Gen Z has Now Entered the Picture

Gen Z covers around 24.5% of LinkedIn’s user base, and they are essentially the fastest growing online audience on the platform. They tend to use the platform due to their distinct digital habits, and hence oftentimes indulge in heavy usage.

This audience is much more sophisticated than the other audience on the platform. They are essentially digital natives, and are well-versed with almost every social media platform.

Increase in Knowledge-Sharing

LinkedIn has now changed the way it showcases content, and has placed a higher emphasis on knowledge-based insights. Along with the timing, the substance of your content is also equally important.

Globalization of Marketing as a Discipline

As the world of the internet keeps maturing, B2B businesses are crossing boundaries and global collaboration is flowing seamlessly. However, now that the scope has been broadened to international markets, figure out what time would be perfect to reach your target audience, and post accordingly.

In Conclusion

So, keep in mind, quality of content, and time of posting, are extremely vital to the success of your LinkedIn marketing strategy.

With the rise in popularity of the platform in recent years, LinkedIn can serve as the perfect means to push your content to the people who would engage with it.

In case you want to download LinkedIn videos for reference, you use the LinkedIn video downloader. The platform also comes with other essential tools such as the LinkedIn Image Downloader, and the LinkedIn Character Counter!